Last week, CEP America, MedAmerica, and MedAmerica Billing Services Inc. united as Vituity.
Vituity combines the words "vital," "vitality," and "acuity" and celebrates our uplifting journey to transform healthcare and improve lives.
The acuity of today's healthcare space demands high-level, vital solutions. The Vituity name characterizes the energy, sharp focus, expertise, and passion that we bring to healthcare.
But while our name has changed, our values and core beliefs haven’t.
We've been CEP in some form since the 1970s. So, there's a lot of history and heart behind those three letters.
Our partnership was founded as California Emergency Physicians — CEP for short — before emergency medicine was a recognized specialty.
We were just a few California physicians running the practice ourselves.
But we held strongly to our core belief: engaged, passionate providers are at the heart of better care.
And here we are today.
We have experienced momentous change over the years:
So, as we evolved through the years, we slowly grew out of our original name.
CEP was founded on the principle that physicians with a passion for patient care would deliver their best for patients and hospitals. Everything we do positions us to transform care and change lives. For example:
These were powerful ideas when we were founded over 40 years ago. But today, they're more important than ever.
With the corporatization of medicine, there's been a real loss of passion and therapeutic interaction that is a sacred part of what we do. So we feel driven to bring joy and heart to the practice of healthcare.
Becoming Vituity was an exciting change for us.
The acute care landscape has transformed more in the last 10 years than in the past 100. And the pace of change is only accelerating.
We've responded by:
No one knows what our next 40 years and beyond hold. But no matter what comes our way, we at Vituity will be doing our best to transform care and improve the lives of patients.
And we'll be doing it with all the joy and passion behind our new name.
To learn more about Vituity, visit our new website, Vituity.com.
MedAmerica will continue to market and provide management services in the medical field under its longstanding brand name "MedAmerica".